With the upcoming changes to the Internet Domain space, Blacknight want to remind customers that while the Internet is a global entity, it can also be used to localize business and services.
Unlike the European market, in the United States, registrants think first of .COM domains, and not .US. However, with the dawn of New gTLDs, registrants everywhere will begin to utilize the name space quite differently.
If you’re a business that sells into the US (and isn’t doing anything silly like breaking the law) then you can qualify to register a .us domain name.
The Internet is global, but it’s also local. People know and trust the concept of “local”. If you want to find the UK branch of Sony, for example, you’d expect to find it under sony.co.uk. Based in Ireland, you’d want the content from sony.ie and if you’re in the US then, yes, you’d want to check out sony.us.